About the Project
This was a logo design project for Hennessy Bro Homes Ltd. Based in Vancouver, the company does custom builds, renovations and additions.
The logo Incorporates the letter “H” for Hennessy and contains the shape of a house in the negative space. The thick serifs echo the strong foundations of a well built house.
The main colours chosen for the Hennessy Homes project are neutral. The dark value of Jaguar and the light value of Silver. This combination Communicated class, quality and a timelessness important to the brand.
The accent colour is blue with turquoise named Bismark. This colour was chosen to align with the brands values of trust, integrity and responsibility.
Gotham’s letterforms are influenced by a sort of architectural signage that achieved acceptance during the mid-twentieth century.
Naturally, this typeface seemed like an appropriate choice for the company. It has a modern feel, being designed in 2000, and communicates the qualities of strong and solid construction.