Dream State Design a creative studio based on Canada’s West Coast. Curiosity, communication and collaboration are at the core of our business.


We ensure professional, cohesive and memorable designs that are authentic for each individual client’s unique brand identity. Creating unique and compelling results is what we’re known for.

graphic designer, joel macleod, headshot leaning against wall

Joel MacLeod


Hi, I’m Joel Macleod.


When I’m not working, you can find me on the west coast of Vancouver Island in search of the perfect wave or my next adventure. 


I began Dream State Design with a desire to experience location freedom while still doing what I love. And, like any good adventure, my career and my mailing address, have been a winding road. One thing that remains constant is my reliability, sense of humour and dedication to spectacular visual messaging.


I’m known as a thoughtful collaborator with a passion for elevating both the creative flow and the visual assets we create together.

smiling woman with brown hair giving testimonial

I love working with Dream State Design.

Joel is responsive and communicates honestly and openly. He is proactive in his advice and creative direction. The result was a cohesive visual brand that communicates my client’s core values, an engaging logo that scales well (from a social media icon to the side of a freighter), and a website that clearly communicates their diverse offerings. Looking forward to working with Joel again.

Laura Tetzlaff
Owner, Sandbox Marketing

Ready to turn dreams into designs?