Central Coast Marine Services
Connecting the Coast
About the Project
- VISUAL BRAND IDENTITY
- WEB DESIGN
- GRAPHIC DESIGN
CCMS is integral to a thriving Central Coast community. An isolated region with no road link, BC’s Central Coast is dependent on marine transportation to bring supplies. They are uniquely positioned to service remote communities and businesses by providing reliable transportation of essential products to isolated areas.
Dream State Design was hired to design a logo, brand identity and new website for the company. The brand strategy and strategic marketing plan for CCMS was provided by Sandbox Marketing
Logo Story
Our new logo personifies our brand characteristics: Dynamic, proud, passionate, stable, connected and innovative.
The three solid colour blocks are a symbol of our service commitment to our communities, our team and our business partners. The graphic elements come together in a single place and time, representing our collective team’s knowledge and passion. We explode from this place, connecting with our coastal communities, represented by blue (ocean) and green (land).
Like a beacon, we emanate a guiding light of safety. The single green beam points towards future opportunities for our company and our coastal communities.
The Website
CCMS offers a diverse array of services. From essential goods delivery to construction to fuel spill clean ups. However, the website needed to be simple and straightforward. It had to be easy to understand and navigate for users. Site users who live in remote areas and may not always have access to the strongest wifi connection or may not spend a lot of time on computers.
