Hennessy Bro Homes Ltd.
Custom Home Builds & Renovations
About the Project
- VISUAL BRAND IDENTITY
This was a logo design project for Hennessy Bro Homes Ltd. Based in Vancouver, the company does custom builds, renovations and additions.
The logo Incorporates the letter “H” for Hennessy and contains the shape of a house in the negative space. The thick serifs echo the strong foundations of a well built house.
Colour Palette
The main colours chosen for the Hennessy Homes project are neutral. The dark value of Jaguar and the light value of Silver. This combination communicates class, quality and a timelessness important to the brand.
The accent colour is blue with turquoise. This colour was chosen to differentiate from competitiors and align with the brands values of trust, integrity and responsibility.
Typography
Gotham’s letterforms are influenced by architectural signage that achieved acceptance during the mid-twentieth century.
Naturally, this typeface was an appropriate choice for the company. It has a modern feel and communicates the qualities of strong and solid construction.