Step Out!
About the Project
- VISUAL BRAND IDENTITY
Step Out! Is a vibrant, youthful organization that offers education and events fostering social and communication development. They help youth break through their social barriers using improv and arts.
Dream State Design was hired to create an identity that would make the brand credible, recognizable and marketable.
It needed to capture the energy of the brand and be a symbol for their core values of inclusiveness, acceptance, awareness, kindness and self expression.
Logo Story
The logo springs forth from a small door in the bottom left. This represents boldly stepping out of the comfort zone and into the world.
The colour yellow conveys the feelings of friendliness, positivity and energy, synonymous with the brand.
Starting a business can be overwhelming, and confusing. Joel at Dream State Design helped me in gaining clarity, and communicated my ideas brilliantly. I am so happy with how my logo turned out, and have enjoyed seeing my vision displayed digitally and in print.
Louise Robinson
Step Out!